positive steps - sustainability

Positive steps at Frieze London & Frieze Masters 2022

One year on from the launch of our positive steps initiative, we're continuing our journey to make our lounges at Frieze London & Frieze Masters operate more sustainably.

We aren’t turning away from the challenges faced by our planet. In fact, we’re taking positive steps to ensure our planet’s welfare plays a part in every choice we make. At Deutsche Bank, we are striving to lead by example: minimising the impact of our events on the environment – and offsetting any carbon emissions we can’t reduce further.  


Since launching our Positive Steps initiative for Frieze London and Frieze Masters last year, we’ve continually challenged ourselves. From choosing fabrics made of recycled ocean plastic to carpet that will become clothing, we think deeply about every detail of our lounges – and what we can do better.


We work with suppliers who share our commitment to reducing waste and carbon emissions without sacrificing quality. And we partner with organisations who provide carbon audits of our events and help us to carbon offset what we can’t cut down.


Learn more about the positive steps we’re taking at this year’s fairs below.

Positive Step 1

Offsetting our emissions and protecting mangrove forests

While we strive to limit our carbon impact, some emissions are inevitable. To compensate for this, we’ve bought carbon credits through our partners First Climate to help fund the “Vida Manglar” project in Colombia. Its 7,560-hectare (nearly 19,000-acre) mangrove biome is a powerhouse for carbon storage, with more than 1 million metric tons of carbon dioxide expected to be sequestered over its 30-year lifespan. In addition to the positive climate impact, the project activities also support sustainable economic development in communities in the project area and biodiversity conservation.

Positive Step 2

Furniture designed for future fairs

Made in the UK by Modus, our lounge sofas are covered with Camira’s revolutionary Oceanic fabric, which is created using 100% post-consumer recycled plastic. Consisting of 50% SEAQUAL yarn, made from marine plastic waste found in our ocean, and 50% plastics destined for landfill, this fabric is a recycled polyester with a positive future. We'll be using these sofas for future London fairs before they're eventually refurbished or recycled.

Positive Step 4

An energy boost that uses less energy

The Illy coffee machines in our lounges feature fast-heating technology that significantly reduces energy consumption, while cutting out waiting time between one coffee preparation and the next. Their pods are fully compostable too.

Positive Step 5

Fair access that’s fairer on the environment

We’ve put a lot of thought into each fair pass. Our lanyards are made from a mix of bamboo fibre and recycled PET. Our badges are made using sustainably sourced wood pulp from Nordic trees, while 90% of the energy used to manufacture them is powered by renewables. Even the clip is made from re-used metal.

Positive Step 6

Reusable bottles that recover ocean plastic

Each 100% recyclable Deutsche Bank Ocean Bottle funds the collection of 25lbs (11.4kg) of plastic bound for the ocean. Combined, our order to date will support the collection of more than 297,000lbs (135,000kg) of ocean-bound plastic: the equivalent of a blue whale. By 2025, Ocean Bottle aims to collect the equivalent of seven billion plastic bottles, stopping them from ever entering our oceans.

Positive Step 7

Collecting bags full of ocean-bound plastic

Each Deutsche Bank x Parley bag is made from 30 intercepted plastic bottles and funds the removal of 10Ibs (4.5kg) of marine plastic waste through Parley's international clean-up network.

Positive Step 8

Flowers that are homegrown, not flown

We want our lounge to look its best, but we don’t think it should cost the planet. So, rather than importing flowers to use as decorations, we’ve chosen to use plants that are grown in the UK. After the fair, our trees will be replanted and our plants re-homed. Any green waste will be recycled into compost, nourishing the next generation of plant life.

Positive Step 9

Taking care of your skin, while looking out for the planet

The Bamford toiletries in our lounges are certified with the Butterfly Mark – the luxury industry-leading certification that highlights brands, suppliers and retailers that are committed to having a positive impact on nature and society. Bamford forms part of a business community that is seeking to transform the luxury industry through sustainable and ethical practices that not only mitigate their impact on the planet but aim to contribute positively to its future.

Positive Step 10

Responsible culture from cover to cover

LUX magazine treads lightly. This special issue has been printed on FSC™-certified paper made from a mix of post-consumer and responsibly grown virgin pulps.

Positive Step 11

Greener screens

The blue light on the LG screens used in our loungers is 50% lower than most, which reduces energy consumption. Plus, they’re completely flicker free which is kinder to watching eyes.

Positive Step 11

Battling plastic bottles

The benefits of the LUQEL water dispensers in our lounges are as clear as the water they offer: they drastically reduce waste from plastic, glass or cans. But that’s not all. Every drink it dispenses can be tracked to measure how many plastic bottles are being saved on a daily basis.

Positive Step 12

Recycled and reborn

Our carpeting is made from 100% recycled polypropylene fibres, 50% of which will go on to become bags and clothing.

Positive Step 13

A vintage fit for the future

Our supplier, Fells, provides us with wine from two of the most eco-conscious vineyards in France. Bouchard Père & Fils is converting to certified organic viticulture, which will ensure they are the largest, certified organic producer in the Côte d’Or by 2026. While in the vineyards of Domaines de Ladoucette, every precaution and agronomic practice is taken to ensure the land is preserved and the ecosystem remains unaltered.

Frieze Art Fairs | 2023

Los Angeles, February 16-19; New York, May 17-21; Seoul, 2023; London, 2023

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