This September, the first-ever Frieze Art Fair in Asia Pacific will open its doors in the South Korean capital, Seoul – a landmark event that coincides with Deutsche Bank’s 150th year in the region.


Taking place on September 2–5, Frieze Seoul will be located at COEX, in the city’s vibrant Gangnam district. It will run alongside Kiaf SEOUL, South Korea’s leading art fair, which has showcased the best Korean galleries for the past 20 years. Together, the two events will bring galleries from across Asia and the rest of the world to Seoul, creating an unmissable week of activity for both local and international art audiences. 


“As the first Frieze in Asia, seeing history being made in Seoul is very special,” says Claudio de Sanctis, Head of the International Private Bank and CEO EMEA for Deutsche Bank. “With Deutsche Bank currently celebrating 150 years of business in the Asia Pacific region, we look forward to making new connections with clients and art followers as another chapter of our story begins.”


A shared commitment to celebrating Seoul’s creative community

Led by director Patrick Lee, Frieze Seoul will feature over 110 galleries, including a healthy contingent from Asia such as Bank (Shanghai), Empty Gallery (Hong Kong), Kukje Gallery (Seoul, Busan) and Taro Nasu (Japan). Looking further afield, a strong selection of international galleries such as Hauser & Wirth, Pace Gallery and Gagosian will also be exhibiting.


The event will include a Frieze Masters section, led by Nathan Clements-Gillespie (Director, Frieze Masters). This will showcase significant artefacts and artworks from Old Masters to the late 20th century. In total, 18 galleries will be represented including Les Enluminures (New York, Paris, Chicago), Hakgojae Gallery (Seoul) and Skarstedt (New York, London, Paris).


“Deutsche Bank’s commitment to Asia extends beyond our business,” notes Britta Färber, Global Head of Art, Deutsche Bank. “It’s a cultural commitment that is reflected by the number of Asian artists whose work features in the Deutsche Bank Collection. Our partnership with Frieze Seoul will be the latest exciting expression of this commitment.”

How Deutsche Bank and Frieze will give the world access to the best of Frieze Seoul online

Although there is nothing quite like attending a Frieze art fair in person, we’ve developed a digital programme with Frieze Studios that keeps people connected to art, wherever they are in the world.


The Seoul edition of Frieze Viewing Room will be run from August 26 to September 5. It will enable visitors to preview a wealth of gallery presentations online in the run-up to the fair, as well as acquire artworks on show. With Art:LIVE, our series of virtual guided tours available on demand, viewers can catch all the highlights and behind-the-scenes action at the fair.


The Deutsche Bank x Frieze VIP Lounge: staying sustainable while putting guests at the heart of the action

Frieze fairs are always kinetic places, bustling with activity, alive with colour and conversation. For those moments when our guests want to unwind, the exclusive Deutsche Bank x Frieze VIP Lounge will provide the perfect setting for private conversations in quieter surroundings.


The Deutsche Bank lounge in Seoul will be co-hosted with Frieze, and we have worked with local suppliers to minimise and offset its carbon footprint.


“Sustainability is being felt in the art world and across events globally,” says Nicky West-Poole, Global Head of Central Marketing at Deutsche Bank’s International Private Bank. “And as global lead partner of Frieze, we’re constantly challenging ourselves and our suppliers to reduce our carbon footprint and, where necessary, offset any difference.”


Frieze Seoul takes place at COEX; 513 Yeongdong-daero, Gangnam-gu, Seoul 06164, on September 2–5, 2022. Frieze Viewing Room will be live from 11am KST on August 26 until September 5.

Art:LIVE will be available to watch on from Monday, September 5. 

For details about how to attend, please speak to your Relationship Manager.


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